Communication: The magic word
Like they say in the real estate business, the top three things that decide value for a property is "location, location and location".
Similarly, for IT Services, we deeply understand that the word that makes or breaks a project is "Communication, Communication and more communication" until the cows come home from pasture.
The nearshoring model addresses key risks in offshore communication thereby leading to the success of projects and services. This breaks the cultural gaps that are introduced by taking the work to Asia. Many a time, we have seen things get out of control for the simple reason that the offshore resources do not understand requirements as stated or expected by the client. This is introduced by cultural differences, lack of direct communication - the indirect communication leading to "lost in translation" of information and the earlier mentioned onshore resource overhead to manage the indirect communication as well as additional overhead to manage of the project.
Shared cultural similarities helps in improved communication - Canada and the United States share more than cultural relationship - they share a lot of common ground in education, upbringing, geopolitical stability, infrastructure and other similarities. This leads to availability of required experienced professionals with the technical skills sets, high quality of English competency and communication abilities. Now you have an option, and we clearly understand how important it is to just pick up the phone and talk to your project counterpart in Canada, just the same way you would talk to your colleagues in the next cubicle..
